The man behind the many Fishing Expeditions enterprises, Ronnie has an extensive background in marketing, broadcasting, and journalism, in addition to being a pre-eminent expert in both freshwater and saltwater fishing. He is a tournament bass fisherman, a licensed professional bass and trout guide, and proficient at fly, big game, and long-range fishing, with command of all freshwater and saltwater fishing methods and techniques.

Ronnie has been a marketing consultant to major shoe brands and served as a Vice President of Big 5 Sporting Goods for nearly 20 years. He is the Founder and Director of the Owner Hooks "On The Water" Fishing Schools, and the host of dozens of other fishing seminars annually. To date, Ronnie has personally taught over 50,000 anglers the finer points of fishing. He is a regular contributor to major popular fishing magazines (over 500 articles published), and he has authored five best-selling books on trout, bass, and saltwater fishing. He also is host and executive producer of Fishing Ventures Television and the Radio Fishing University on AM 830 KLAA.