MyOutdoorTV.com Launches “The Showroom”

September 5, 2007 (Nashville) - When a catalog photo just doesn't tell the whole story about that new hunting or fishing item you're considering, you can see it in action in The Showroom, the latest section launched by MyOutdoorTV.com, the world's largest internet video network for outdoor programming.

The new Showroom presents product video created by the manufacturer, so you can see exactly how the item is intended to be used. Gear for hunting, fishing, boating, and other outdoors activities are featured. And, if you're sold on the item after viewing the video, you can even click the "Buy Now" button that allows you to make a purchase or connects you to the manufacturer's website for dealer information.

Finding the gear you're interested in couldn't be easier. You can search by section, such as hunting or fishing; by category, such as lures or firearms; or by manufacturer. If you prefer to window-shop, you can check out the "Spotlight" product, the week's "Hot" list, or the "Top 10" list, or simply scroll through the featured products.

"Research shows that in certain categories of outdoor products, 85% of consumers conduct research on the internet before making a purchase," commented Chris Moise, CEO of MyOutdoorTV.com. "But most manufacturers' websites aren't equipped to stream product video, and the high-quality videos they produce for dealers, trade shows, and sales training don't usually reach outdoors enthusiasts who would like to see product demonstrations. With The Showroom, consumers have the opportunity to learn from the source that knows the most about the product - the manufacturer."

MyOutdoorTV.com currently streams over 100 outdoor TV show titles, with new shows being added weekly, and reaches more than 75 million viewers with high-speed internet access. Viewing is always FREE, 24/7, with no registration required.

In addition, MyOutdoorTV.com offers radio shows; the "State Explorer," which streams outdoor TV shows from state wildlife agencies and provides links to their websites; MyOutdoorWiki, a user-generated outdoors encyclopedia; andsections for outfitters, destinations, cooking, outdoor news, and much more. MyOutdoorTV.com is the world's largest internet network for outdoor TV programming, currently streaming over 100 shows on the shooting sports, fishing, and boating. For more information, visit www.myoutdoortv.com.

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