A strong leader is needed to avoid rocks or structure nicking or breaking your line. You'll likely get the most strikes on live bait. Try cigar minnows, small crabs, or large shrimp, on a very sharp circle hook. Chemically sharpened hooks are best. Cut baits can be productive, too. Try pilchard, sardines, or herring. Soaking the dead bait in pogy oil will make the baits more appealing to the snapper.